Mission/Vision

 

GoUptown.NYC is not only a domain name but it is also the name of an initiative that celebrates the vibrant, diverse and unique culture of Washington Heights and Inwood. GoUptown.NYC will include integrated marketing, branding and events that will encourage the community to explore what is being called the “New Downtown”. It will highlight the best of life in Northern Manhattan by bringing a series of culinary, arts, music, health, and beauty experiences. The initiative will focus on meaningful and impactful connections with residents, commuters, local businesses and CBOs.

 

GoUptown.NYC will drive commerce that supports small businesses in Washington Heights and Inwood through promotions and experiential events. The goal will be to drive awareness, foot traffic and sales for local merchants as well as provide an opportunity for the community to establish relationships with these merchants.

 

GoUptown.NYC will invite residents, commuters and visitors to explore the unique aspects of Uptown Manhattan: cultural and historic sites, parks & natural landscape, local shops, restaurants and nightlife. This will be a celebration for Northern Manhattan, positioning itself as a premier cultural, dining, lifestyle and shopping destination.

 

GoUptown.NYC will support the local artist community by providing marketing and sales opportunities. It will also drive awareness for foot-traffic to our local arts institutions.